Written by: Jude Hill

Firstly you need to know How to start

  • Which social media channels
  • How to set up your profiles
  • What do you say?
  • How often do you say it?
  • When do you say it?

Then you need to:

  1. Build your tribe
  2. Engage with your Ideal Clients, Collaborators and Key Influencers
  3. Generate Sales conversations
  4. Make it magnetic – to attract the right audience

It`s important to “get started” in the right way, be “Branded” in the right way and get your “Message on point for your Ideal Client”.

I cover all of this in my Social Media Marketing Roadmap:

Step 1.  Know your target market -6 C`s researcher –


Know your Ideal client, their problems and how you solve them.


Goals, values, mission, marketing message.

Current Social Media profiles

Review and amend using profile checklists.


Carry out a SWOT analysis.


Other Businesses who share your target market.


Key persons of influence within your niche/industry.

Once you really know your Target Market it will become clear:

Which social Media channels you should be on – once you know your ideal client you know where they hang out online & that`s where you should too!

How to set up your profiles to attract the right audience – Download my free checklist & Guides at: http://www.by-jude.com/free-resources/

What to say – as you really understand your ideal clients “pains” and offer a solution to these or their “dreams & desires” and how you help them get there!

When & How often you say it – you really know your Ideal Client so you know when they are online and which groups they hang out in.

Step 2. Client driven Content Strategy

The first thing to consider when creating content is to focus on your audience, what will they want?

which content would they find entertaining or humorous, empowering or inspiring, educating or interesting, engaging or connecting and even your promotional content should have 1 or more of these factors within it and be NO MORE THAN 20% of your total Content.

Your aim of your content is to get people to engage:

  1. Like , Love , heart
  2. Comment , reply , quote tweet
  3. Share , Retweet
  4. Click a link
  5. Follow a Call to Action

The better understanding you have of the mind of your audience, the more effectively you’ll be able to create engaging content.

It’s important to remember that there is still a person behind the computer or mobile – you are talking to a human being, so be yourself and share the real authentic you!

People are on line to be “social” not to buy, this is why funny cat pictures are among the viral content, although this may not bear any relation to your business.

If this resonates with your ideal client and target audience it could be vital to include an element of entertaining or humorous content and even if your business is of a very serious nature, there may be a way of incorporating it.

Who is the content for?

  • Potential Clients
  • Existing Clients
  • Potential Collaborators
  • Key Influencers within your niche/Industry

Where will your audience receive this content?

Are you on the right platform? where your target audience is likely to be “hanging out” online

When will it be delivered?

Use analytics for the platform you are on to see if you are posting at the optimum times.

Why does your audience want/need this content?

The more you know your Ideal Client profile & Target audience the easier this gets, spend some time doing the research!

What Kind of content are you creating?

Then use the Client driven content strategy to develop a Marketing Funnel.

Step 3. Engagement & Nurturing

  • How will you engage with your customers?
  • Do you have methods for knowing when you are Tagged, mentioned, retweeted etc…
  • How will you follow up with connections?
  • Do you have a method for engaging in groups where your target market are hanging out?
  • Do you have your own group that attracts I deal Clients & collaborative partners?


Step 4. Measure, analyse & review your results

How will you measure your social media?  I don`t just mean how many likes/followers do you have; if they are not engaging with you and your content then they are on the whole not worth a lot.

Do you have a Freebie / Lead Magnet that people can get from you online so that they can sample your business?

Is this set up to attract leads to your business, that you can then book sales conversations with and convert them into customers and then on a long term basis turn them into raving fans.

Make sure you are spending your time wisely and in the right places to engage with Ideal Clients, Collaborators or Key Influencers.

Want to know more about Social Media Strategy, join me at the Evo Girls Maidstone meeting Thursday 22nd June 9.30am-12.30pm

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